Hawaii Real Estate | Hawaii Relocations | Hawaii Home Buying & Selling


Tips for NOT Cutting Corners With Your Real Estate Business

So, you have your Real Estate License and you're thinking about making a go of selling real estate.  You already have the mindset that you will make every effort to be the best you can be in this business. One thing is for certain: If you don't have good morals, beliefs and values in your life every day then all the rules, laws, regulations, code of ethics will not come even close to being something you will follow or adhere to.

There are no cutting corners in real estate when:

  • You are explaining a contract to your clients or answering any questions they may have. If you do not know the information or an answer to a question....ASK!
  • You missed an initial and need your client to sign their initial, signature or date. Make the effort to scan and email, fax, drive to meet them and DO NOT...I REPEAT...DO NOT sign, date anything for them.
  • You need to document all calls, emails and correspondence. Not only will it protect you and your client but it will also give you an easy way to refer back to a conversation when there is doubt.
  • You need to keep updated with the latest information. Do what is beneficial to your business and keep your mind, files, websites and blogs updated with current information.  There is nothing worse than giving out OLD information.
  • Staying up to date with real estate technology.  There are many websites, blogs, social sites and more that are beneficial to marketing online.  Keep up to date with what works for you. For me it's beneficial to have a top of the line home office as I spend most of my time ....  At my home office hehe.
  • Being available for all that are involved in the transaction. There is no such thing as only texting, or only emailing or only phone calls. All avenues for communicating have to be covered to serve all clients who prefer a  certain way to communicate. 

 So, if you already have the mindset that you will make every effort to be the best you can be in this business, then GOOD FOR YOU! You most likely are following the right path.

If you are cutting corners and you have to constantly look over your shoulder...

Then maybe it's time to make that positive change....for your business.

Better yet, for a personal change for a better life.

And all success will follow.



Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.


 © 2007-2015 Celeste "Sally" Cheeseman's

Hawaii Real Estate and Relocation Blog.

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Comment balloon 50 commentsCeleste "SALLY" Cheeseman • April 23 2011 01:38AM


It is all too simple and some make it complex.  I like it do not cut corners.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) about 8 years ago

Fantastic post. Lot's of very true information.

Posted by Jason McDowell about 8 years ago

Sally, great post and tips for not cutting corners in your business. If you don't cut corners....success will follow...suggested!

Posted by Rebecca Gaujot, Realtor®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) about 8 years ago

Tim:  No kidding!  It takes too much effort to worry later for what can be dealt with now..the right way. No cutting corners here!

Jason:  We watch...we observe.

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 8 years ago

Rebecca:  Oh, thanks much!  We can't repeat the positive tips for a successful business enough!

Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 8 years ago

Great post, and like my Mother says: "Don't do anything wrong, and you won't have to worry about anything"

Posted by David Myre (VIP Realty) about 8 years ago

I see so many agents turn in offers with missing paperwork, unsigned or uncorrectly signed documents, and other errors.  It's a wonder their E&O provider let's them stay in business.

Posted by Bryan Robertson about 8 years ago

In short:   you've got to be all over it?

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 8 years ago

Great post - it's all about doing your job properly - the first time. Saves time, energy and headaches.

Posted by Anne M. Costello (Weidel Realtors) about 8 years ago

There should not be any short cuts..just like there is no crying in baseball.

Posted by Ronald DiLalla, No. Orange Cty Real Estate (Century 21 Discovery DRE 01813824) about 8 years ago

Good rules for anyone in the RE biz to follow.

Posted by Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years (Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty) about 8 years ago

Sally, all great information. Cutting corners can cost you your license, point blank!

Posted by Andrea Swiedler, Realtor, Southern Litchfield County CT (Berkshire Hathaway HomeServices New England Properties) about 8 years ago

Sally, Thank you for the great advice. I have hit suggest because it should be read by more agents.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) about 8 years ago

Great advice.  If you are doing everything you are expected to do, then success will follow. 

Posted by Stella Barbour, Principal Broker, Serving Virginia and Maryland (NoVa Brokers LLC) about 8 years ago


Most of the ethics are really just sound morals to conduct business and life by.  They promote business longevity and  reputation.

Happy Easter!


Posted by Steve, Joel & Steve A. Chain (Chain Real Estate Investments & Mortgage, Steve & Joel Chain) about 8 years ago

Hi Sally, I just hit suggest too! Anyone can make a mistake or an error, but there is no reason to "Cut Corners" with any real estate transaction. It can be costly to the agent.

Posted by Jerry Newman, Texas REALTOR, San Antonio Military Relocation (Brown Realty, 210-789-4216,www.JeremiahNewman.com) about 8 years ago

Sally, taking short cuts, where other people are potentially at risk can led to a loss of license and also a time in court when the law suits follow. In this business, we are required to be thorough, read everything carefully, and make sure the clients sign and initial everything themselves. It will lead to a very long and profitable career.

Posted by Ed Silva, Central CT Real Estate Broker Serving all equally (RE/MAX Professionals, CT 203-206-0754 ) about 8 years ago

Taking the short cut looks like the easy way to get something done, but often it becomes way more of a problem in the end to just do it right the first time.

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) about 8 years ago


We all know those who cut corners, make sloppy errors or just aren't as dedicated as they need to be.  Generally they don't last long but they make for tough transactions in the interim!

Posted by Irene Kennedy Realtor® in Northwestern NJ (Weichert) about 8 years ago

Sally ~ Absolutely right, there should never be a reason to cut corners with anything that involves a real estate transaction ~ Great post, great feature, great reblog!!

Posted by Karen Baker, Professional Help with Rapid Responses... (Sunset Beach and Beyond Realty) about 8 years ago
Great post. The us absolutely no cutting corner in no matter what you do.
Posted by Mike Yeo (3:16 team REALTY) about 8 years ago

Sally, your point is right on track and refreshingly candid.  That ethos has migrated to most client-based professions over the years as well - glad of it!  Thank you for your incisive review.

Posted by James Locklear, Social Media Training , Virtual Services, Search Engine Optimization Lattitude - SEOL (Online Marketing Advertising Consultant) about 8 years ago

Bullet point #2 re missing an initial or signature makes digital ink type software so important because it makes things like this omission easier.

Posted by Sandy Acevedo, RE/MAX Masters, Inland Empire Homes for Sale (951-290-8588) about 8 years ago

Thanks for the information.  So true.  It's like you were writing with me in mind.

Greg J. Gardner

Posted by Greg J. Gardner, Writer and Author, RE Investor (Writer and Author - Black Friday) about 8 years ago

Sally with everything that has been going on in this industry, this is the wrong business to cut corners on ...... unless you want Bubba for a room mate :)

Posted by George Souto, Your Connecticut Mortgage Expert (George Souto NMLS #65149 FHA, CHFA, VA Mortgages) about 8 years ago

Sally...you would think that all agents have this mindset but sadly this is not the case. Good reminder & wake up call.

Posted by Ann Nguyen, Lake Tahoe Truckee Homes For Sale (eXp Realty of California, Inc.) about 8 years ago

Great to see this on the front page. Take note you agents out there, being successful today includes all the above and a lot more. If you are not going to take your business seriously then why should your clients.

Posted by Corinne Guest, Barrington Lifestyles (Corinne Guest, REALTOR® | Barrington Realty Company) about 8 years ago

With such a fast pace these days, it is all too easy for so many to cut corners - only to find that the cut corner comes back to haunt them.

Great Guidelines Sally !


Posted by Sheldon Neal, That British Agent Bergen County NJ (Bergen County, NJ - RE/MAX Real Estate Limited) about 8 years ago

Sally so true to not cut corners.  But as you stated in the beginning if they do not have those morals and ethics now then it will be doubtful they will keep their license long. 

Posted by Larry Story, Total Care Realty, LLC, Greensboro, NC Real Estate (Total Care Realty) about 8 years ago

Good stuff, some of these  issues ahve cost peoples there lic

Posted by Jack O'Neal (HomeSmart Elite Group) about 8 years ago

Great reminder for me as I start over in a new market.  First thing on my agenda, education....learning my new market. 

I am really into technology, but the golden rule is still the foundation of my business.



Posted by Virginia Dean, Real Estate Done Your Way (Keller Williams Tulare County) about 8 years ago

Sally - Taking too many "shortcuts" may interfere with getting a good night's sleep.  Do it right the first time and move forward.  Looking over our shoulder to see what might be catching up is too time consuming and creates way too much stress for me.

Posted by Norma Toering Broker for Palos Verdes and Beach Cities, Palos Verdes Luxury Homes in L.A. (Charlemagne International Properties) about 8 years ago
This is an excellent post with valuable information, it would be great if everyone followed these guidelines
Posted by Brian Doubleday, Ladera Ranch, Foothill Ranch, Lake Forest, Mission Viejo (Brian Doubleday - IML RealEstate - Orange County, CA Broker) about 8 years ago

I think most agree that doing everything as detailed as you can, while having good values in every day life...transfers to our business.  It's like selling homes...you either are good at it or not.

Mr. Lockleer:  Thank you for stopping by with your busy busy schedule. That's what has always made ActiveRain unique...the staff that is involved.


Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 8 years ago

Thank you for your post, you are right - it's all about ethics and we have a fiduciary right to be 100% ethical. . . not 98%

Posted by Joy Daniels (Joy Daniels Real Estate Group, Ltd.) about 8 years ago

Hi Sally - You have picked out some of the very most important things to keep in mind.  We want to protect our clients from any issues, and at the same time we want to protect ourselves! 

Very important to always make sure your clients understand everything they are signing, and very important to document everything!  If you have a phone conversation, follow up with an email confirming the conversation.  Later, if questions arise, no one has to rely on memories - refer to the emails. Very good post!

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 8 years ago

Being available does not mean available 24x7 - and yes, as far as technology is concerned, I'd say any one who is on AR - blogging and reading blogs will not be left behind - no cutting corners there.

Posted by Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners) about 8 years ago

Sally, there are no shortcuts to good service. You can never be in a hurry when writing a contract or explaining any detail of the transaction.


Posted by Sharon Alters, Realtor - Homes for Sale Fleming Island FL (Coldwell Banker Vanguard Realty - 904-673-2308) about 8 years ago

This is an excellent list of things to document and nail down.  I have a preference for email because there is always a "paperless trail."

Posted by Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605) about 8 years ago


Andrea said it best.  Cut corners, lose your license.  Your list should be tattooed on new agents foreheads, so they remember.  Thanks for sharing.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) about 8 years ago

This is important, especially for newbies, who may think that cutting a corner here or there is no big deal. When in fact it could end being a very big deal!  Very important to keep up with real estate laws and changes.  

Posted by Pamela Seley, Residential Real Estate Agent serving SW RivCo CA (West Coast Realty Division) about 8 years ago

Excellent list!  I couldn't agree more; not only with real estate but with every area of life!  Cutting corners equals trouble!

Posted by Kat Palmiotti, The House Kat (Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com) about 8 years ago

When we all do this its a smoother transaction and a lot more fun to do business with each other.

Posted by Chuck Carstensen, Minnesota Real Estate Expert (RE/MAX Results) about 8 years ago

Great post. Always follow up!

Posted by Donald Reich (Prudential Centennial) about 8 years ago

HI Sally,

You mean there are Realtors, that cut corners, say it isn't so, I though there was no such thing as Realtors that would ever do anything "unethical" or inappropriate........WOW....;0)

Posted by Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986., Talk To or Text Peter 250-213-9490 (eXp Realty, Victoria BC www.pfanntastic.com) about 8 years ago

Nice post, absolutely no room for cutting corners in real estate, it will come back to bite you.

Posted by John Marshall - FORE!, Specializing in Golf Course Properties (LoKation Real Estate) about 8 years ago

Great list! My daughter is just getting into real estate and I had her read this. Thank you!

Posted by Vicki Paparella (Realty One Group) about 8 years ago

Ruthmarie:  Now that is what I believe.... No matter if a phone conversation or text...I follow up with an email.

Pamela...it's actually for everyone ...even older agents...who believe that cutting a corner here and there will not hurt them in the long run.


Posted by Celeste "SALLY" Cheeseman, (RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE (Liberty Homes) about 8 years ago

Sally, this is the BEST ADVICE ANY OF US COULD ADHERE TO! Love the post. Excellent. You always make me smile. Deb

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) about 8 years ago

Thanks for the post today. I enjoyed the read and have bookmarked it for future reference.


Patricia/Seacoast NH & ME

Posted by Patricia Aulson, Realtor - Portsmouth NH Homes-Hampton NH Homes (BERKSHIRE HATHAWAY HOME SERVICES Verani Realty NH Real Estate ) about 8 years ago

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